Failure to plan is planning to fail: Why You Need a Content Strategy
The word ‘content’ is thrown around a lot these days, especially in the marketing world. But content without direction or ‘strategy’ is just words, and … Read More
Should I Be Paying For My Own Name?
The question that is presented to all paid search buyers at some point in their career is to whether or not to pay for branded … Read More
The Case for (or against) Aggregators
Or: How I Learned To Give Up And Love Lead Aggregators? (Also, Or: To Aggregate Or Not To Aggregate) It?s a tale as old as … Read More
Planning Your Marketing Strategy Can Save Your Small Business
If you’re a business owner and in your second year of operations, then congratulations; not many small businesses survive past this point. According to the … Read More